General Manager, Online
I'm the General Manager of Online at UBM Tech, responsible for the company’s leading portfolio of live events, including Interop, Game Developers Conference, Black Hat, Enterprise Connect and DesignCon.
I lead team of incredible web designers and developers that support over 20 separate sites, which generate a combined 5 million visits per year.
My background includes over 20 years of experience in high-tech media and events, involving web editorial, live events operations/content, web design/development/production, and mobile event app production.
I'm a graduate of the University of California, Berkeley.
MediaLive International Inc.
CMP Media Inc.
CMP Media Inc.
Miller Freeman Inc.
Bachelor of Arts in Economics
University of California, Berkeley
In my career I've been fortunate to work with the best and brightest professionals in high-tech events and media at Miller Freeman, CMP Media, MediaLive International, and UBM Tech. Wow, what a journey! My experience includes web site design and development team leadership (for conferences and exhibitions such as Interop and Game Developers Conference, and editorial sites such as Gamasutra.com), print editorial for magazines such as Software Development and Game Developer, supporting live event operations and content for Software Development Conference and the Game Developers Conference, and awards programs such as the Independent Games Festival and the Best of Interop Awards
My current role combines my experience in live events and online, bringing to life, on the web, amazing event brands in the IT and digital entertainment world.
Each of the live events that UBM Tech produces has its own special community of professionals. Understanding what makes each community special, and what they respond to, is critical to the success of our events. Our event web sites are designed and developed with this in mind. Their goal is to drive registration and boost audience engagement with the event.
Mobile event apps are expected by attendees of high-tech events - particularly when there are multiple tracks of content and hundreds of exhibitors. Since 2010, we have deployed over 40 apps to date, working closely with our partner DoubleDutch. Event apps help attendees plan their time by giving them a tool on their phone or tablet to create a personal agenda, decide which exhibitors to visit, help introduce them to other attendees with similar interests, download session presentations, and engage more deeply with our events.
We don't just rely on web analytics from Omniture and Google - we talk to attendees at events and see how they use the web site. Through in-person interviews, I've come to understand of what our customers like - and what frustrates them. When I put our sites in front of our attendees and walk them through our web sites, our business learns a great deal. I bring the results back to the office and share them, so that we can improve our sites and our business.
Designing, building and maintaining dozens of event sites requires a process that can scale. To ensure that happens, I co-chair the Online Standards Workgroup, which is charged with establishing consistent wireframes, features, and functionality across all our event sites. The standards reduce friction when designing and building sites. We're measuring results and conducting A/B and multivariate tests so we can continue to improve these standards.
My team has built a personal scheduler for our events that pulls in sessions and speaker data from our event CMS and presents it in a format that lets site visitors filter sessions by day, track, format, and other criteria. When logged into the Schedule Builder, they can add sessions to a personal agenda, save it, and access it again later on the web, or via our mobile event apps. It's a critical piece of technology for attendee marketing and event operations.