Work Experience

  • Present 2009

    General Manager, Online

    UBM Tech

  • 2009 2006

    Executive Producer

    UBM Tech

  • 2006 2004

    Executive Producer

    MediaLive International Inc.

  • 2004 1999

    Executive Producer

    CMP Media Inc.

  • 1999 1997

    Editorial Director, Game Group

    CMP Media Inc.

  • 1997 1995

    Editor-in-Chief, Game Developer magazine

    Miller Freeman Inc.

Skills

  • Online Strategy
  • Web Design and Development
  • Mobile Event Applications
  • WordPress
  • Project Management
  • Event Photography, Live Video Streaming, Video Production

Education

  • B.A. 1991

    Bachelor of Arts in Economics

    University of California, Berkeley

Honors and Awards

  • 2013
    min's "Best of the Web Award": Best New B2B Site
    The BrainYard
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    The BrainYard, a joint venture between UBM TechWeb's InformationWeek and Enterprise 2.0 Conference, was selected as the winner of the min's "Best of the Web Award" for the best new business-to-business publication website, acknowledging UBM's vision to leverage social media in the enterprise and engage the social business community. Min's Best of the Web Award is the industry's top honor in the digital space, recognizing outstanding websites and digital initiatives among magazine publishers as the industry's trusted source of the consumer and B2B magazine business.
  • 2013
    W3 Silver Award - Mobile Application
    Cloud Connect Chicago
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    Cloud Connect Chicago event's mobile app was awarded silver medal by the W3. The W3 Awards recognize the power of web creativity and from over 4000 entries submitted, winners were selected across the categories of websites, online marketing, mobile apps, web video and social.
  • 2012
    Hermes Creative Awards - Gold Award in Mobile App
    The Enterprise 2.0 Conference Mobile App
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    The mobile event application for the Enterprise 2.0 Conference was presented a Gold Medal by the Hermes Creative Awards committee. The Hermes Creative Awards program is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers. Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals.
  • 2012
    Hermes Creative Awards - Gold Award in Website Overall/Business to Business
    No Jitter
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    The editorial web site, No Jitter was presented a Gold Medal in the B2B category. The Hermes Creative Awards program is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers. Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals.
  • 2011
    MarCom Awards - Gold Award
    The BrainYard
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    The BrainYard, an editorial web site that focused on social and collaborative technologies in the enterprise, was presented a Gold Award by the MarCom Awards committee. The MarCom Awards are a creative competition for companies involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The MarCom competition receives about 6,000 entries per year.
  • 2011
    MarCom Awards - Honorable Mention
    Interop New York Mobile Site
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    The Interop New York mobile site, supporting the Interop New York conference and exhibition, was presented a Gold Award by the MarCom Awards committee. The MarCom Awards are a creative competition for companies involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The MarCom competition receives about 6,000 entries per year.

My Event Brands

Game Developers Conference

The Game Developers Conference (GDC) is the world's largest and longest-running professionals-only game industry event.

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Interop

the leading independent technology conference and expo series designed to inspire and inform the world's IT community.

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Black Hat

Highly technical information security conferences bringing together thought leaders from the infosec world.

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Enterprise Connect

Examining next-generation communications and collaboration systems and services.

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Designcon

The premier educational conference and technology exhibition for electronic design engineers in the high-speed communications and semiconductor communities.

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Bringing Technology to Life

Each of the live events that UBM Tech produces has its own special community of professionals. Understanding what makes each community special, and what they respond to, is critical to the success of our events. Our event web sites are designed and developed with this in mind. Their goal is to drive registration and boost audience engagement with the event.

Recent Projects & Initiatives

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    Producing & Supporting Mobile Event Apps

    Putting the event in the palm of their hand.

    Mobile event apps are expected by attendees of high-tech events - particularly when there are multiple tracks of content and hundreds of exhibitors. Since 2010, we have deployed over 40 apps to date, working closely with our partner DoubleDutch. Event apps help attendees plan their time by giving them a tool on their phone or tablet to create a personal agenda, decide which exhibitors to visit, help introduce them to other attendees with similar interests, download session presentations, and engage more deeply with our events.

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    Conducting Web Usability Interviews

    Talking to event attendees and learn what works - and what doesn't.

    We don't just rely on web analytics from Omniture and Google - we talk to attendees at events and see how they use the web site. Through in-person interviews, I've come to understand of what our customers like - and what frustrates them. When I put our sites in front of our attendees and walk them through our web sites, our business learns a great deal. I bring the results back to the office and share them, so that we can improve our sites and our business.

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    Establishing Internal Online Standards

    Determining what works on an event web site, then replicating it around the business.

    Designing, building and maintaining dozens of event sites requires a process that can scale. To ensure that happens, I co-chair the Online Standards Workgroup, which is charged with establishing consistent wireframes, features, and functionality across all our event sites. The standards reduce friction when designing and building sites. We're measuring results and conducting A/B and multivariate tests so we can continue to improve these standards.

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    Web-Based Event Scheduler

    Building a critical tool to help event attendees manage their time at our events.

    My team has built a personal scheduler for our events that pulls in sessions and speaker data from our event CMS and presents it in a format that lets site visitors filter sessions by day, track, format, and other criteria. When logged into the Schedule Builder, they can add sessions to a personal agenda, save it, and access it again later on the web, or via our mobile event apps. It's a critical piece of technology for attendee marketing and event operations.